Bounce That Azz (Design Challenge)

I realized that my diamond encrusted typography game needed a little brushing up. I figured that it would make for an interesting (to me a least) design challenge that I could at least get a post out of. I was really excited to get home and pull out my Wacom and open up Photoshop. I’ve chronicled my adventures below…

Something came over me on Saturday. I had this burning, almost insatiable desire to create a No Limit style album cover! I couldn’t get it out of my head.

I realized that my diamond encrusted typography game needed a little brushing up. I figured that it would make for an interesting (to me a least) design challenge that I could at least get a post out of. I was really excited to get home and pull out my Wacom and open up Photoshop. I’ve chronicled my adventures below.

CHALLENGE: Design a cover for the re-release of Bounce That Azz for No Limit Records.

I decided to do what a (typical) No Limit cover has never done – I would use negative space to give the elements room to breathe! I then when about collecting the elements of a successful No Limit cover: crack vials, urban blight, diamonds, guns, images of wealth and the best azz that I could find.

I started with arguably the best azz in the game that also has an N.O. connection, Kim Kardashian. I originally wanted to animate her azz bouncing, but rendering it as a gif would ruin her delicate facial features. Plus, I wanted to take No Limit in a new direction. Each cheek & those bedroom eyes will ship at least 5k units a piece.

I sprinkled in some crack vials, contrasted an abandoned building with some of the most expensive real estate in the world (Tokyo), went in heavy with the diamonds, iced out the title, added an AK-47 for good measure and dusted cocaine on everything with a galaxy brush. I attempted, without depicting piles of money, to convey the message* that selling crack and carrying guns will lead to success and hot celebrity sex.

Now I feel like I’ve gotta volunteer at a community center to get this off my skin…

Download: Bounce That Azz

*it won’t kids, sorry. Crime only hands out IOU’s these days.


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