The Man Who Souled the World

Spotted on The Hundreds porch…
Steve Rocco molded an army of young miscreants into freewheeling giants and had them turn on him. Like a graff writer, his mark is everywhere, but he’s nowhere to be found. Any kid that picked up a skateboard after the Bones Brigade era should know where their swagger comes from. Corporate [...]

Spotted on The Hundreds porch…

Steve Rocco molded an army of young miscreants into freewheeling giants and had them turn on him. Like a graff writer, his mark is everywhere, but he’s nowhere to be found. Any kid that picked up a skateboard after the Bones Brigade era should know where their swagger comes from. Corporate types hail him as a marketing guru and successful entrepreneur, mad people got beef with him, a generation of Jackasses were spawned from Big Brother Rocco, and parents still buy shit emblazoned with cartoon devils for their bad lil’ seeds to wreck shop with after Sunday Service.

Don’t forget that dude made it rain over skate contests in his own private helicopter back when your favorite rapper was sellin’ crack or broke pretending to be hard in college. Or publishing naked chicks on skateboards -in his own magazine, (occasionaly packaging issues in cereal boxes and throwing in a mixtape) that also promoted his brands -long before Larry Flint got his stinky fingers ahold of Big Brother and made it (real irony) go limp.

And somehow, in true-Rocco fashion, he hustled his way into a School Board seat in the City of Orange.

Go see The Man Who Souled the World

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